Product Manager

Profile title

Product Manager

Summary statement

Develops data centre service products by execute all phases of product planning, implementation and maintenance throughout the product lifecycle in line with company’s overall strategy and goals.

Mission/general skills description

Is responsible for the success of all data centre products (services) and has control over the development, production and marketing. Accompanies the product lifecycle from the beginning till retirement. Keeps commercial, long term goals in mind to sell the product in the best way. Ensures the success of product through development, marketing, and good budgeting. Ensures that the product or product line is profitable and remains profitable. Ensures that the company continues to make profit on the products at the lowest Total Cost of Ownership. Replace or retire non-profitable product. Has in-depth knowledge of data centre products/services, technical specifications and support requirements. Understands the technical details of a data centre setup.

Deliverables

Accountable

Responsible

Contributor

• Product Plan

• Market share
• Product portfolio

• Sales
• Business plan

Main task/s

• Manage market research
• Examine possibilities and applications for new- and existing products
• Examines the best way how to position products in the market
• Manage and support the marketing and communication of products
• Image the competition, their market positions, market trends and market innovation trends
• Manage the development and improvement process
• Inventory at Account- and Service Level Management for new product modifications or new products needs and opportunities
• Contributes to selling products as much as possible
• Connect product range to market needs
• Provides market-based products at the highest possible profit

DC-Competence

(From DCCF^©)

A.1. Data Centre and Business Strategy Alignment

Level 4

A.2. Business Plan Development

Level 5

A.3. Service Level Management

Level 3

A.4. Technical Trend Monitoring

Level 5

D.6. Sales Management

Level 3

KPI area

Increase the current market position (share) of the data centre product portfolio

EPI-DC Framework^© Disciplines

• Service Level Management

EPI courses

Required;

• CDCP
• CDCS
• CNCDP
• CDFOM
• CITM

Added value;

• CDMS
• CDRP